Email Marketing Subject Lines...How To Increase Your Open Rates

Is there any easy way to increase the open rate of your email marketing by using subject lines?  Yes.......I think I may have found a way to do this....

 

 

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A Quick Review Of The Results

Question Subject Line = 19% open rate

Statement Subject Line = 13% open rate

The champion of this epic marketing battle duel...............Question Subject Line, with a 46% higher open rate.


Recommendation:

Test using a question in your email marketing subject lines and see if you get a higher open rate. I think you will find that more often then not, it will result in a higher open rate.

 


If you are interested in learning other ways to increase your email marketing open rates try reading any of the below previous blog articles.

1. Email Marketing From Line Open Rates

2. Email Marketing From Line Optimization

3. Email Marketing Guidelines To Generate New Customers In Waterloo Kitchener Cambridge & Guelph

4. Best Day To Send Marketing Emails

5. Best Time Of Day To Send B2B Emails

 


If you are a business that does not use email marketing or are looking to upgrade your current email system to one that provides open rate and click through tracking I would highly recommend you take a look at Aweber or Constant Contact. Both systems are low cost, easy to learn and very effective to use. I think Aweber also has an offer on right now where you can sign up for $1 for a one month trial. For websites built on Joomla the email marketing program Acymailing is also a great option.

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I hope this article on email marketing subject lines was worth your time to read. Let me know if you have any feedback on this blog post. I love getting feedback. Just use our contact us page and send me a note letting me know what you think.

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