In this video blog I explain how what is displayed in your from line can affect the open rate of your email. Watch the short video below to find out if sending an email with the from line as a company's name or a person's name results in a higher open rate and open multiple (open multiple is the number of times an email is opened....yes some people open the same email more then once).
I help various B2B small businesses in Waterloo and Kitchener generate new customers. If you are interested in keeping up to date on issues related to generating new customers for B2B small businesses consider subscribing by email to this blog.
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I hope you have found this blog on B2B email marketing from line open rates informative.