In this blog article and podcast, we're going to discuss some of our favorite email marketing ideas that are sure to provide you with a lot of leads and conversions. Email marketing is considered one of the most effective methods of digital marketing but it needs to be done correctly and creatively in order to see optimal results.
Profitworks Inc. is an expert in the field of Email Marketing, which is one of the highest average ROI marketing mediums available to businesses. If you're looking to make a marketing plan for the first time, check out our FREE marketing template. Click here to check it out now!
Sales & Marketing ROI Podcast: Episode #38
7 Of The Best Email Marketing Ideas And 3 Other Ideas You Should Test This Year. Click the link below to listen to the podcast.
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Let's jump right into our 7 best email marketing ideas. They aren't in any particular order as we believe all of these ideas can result in fantastic conversion rates for your business. If you'd like some help in implementing an email marketing campaign for your business, contact us today!
If your company is engaged in social media outlets such as Instagram, Facebook, Twitter, or Pinterest there's a strong chance that you've seen other businesses take advantage of these outlets to run contests. You can also use your email marketing campaign to spread the word about your ongoing contest as well, and you know that you're reaching your target audience with your email marketing whereas social media posts can be quickly passed over. Second Street Lab suggests sending several emails throughout the duration of the contest to inform about how long recipients have left to participate. You can run the contest for as long or as short as you'd like, but the longer the contest the more interest you're likely to gather. You could also try quick short burst contests, for example, one per day for a week.
2. Inform your subscribers about events
Is your business going to be attending a trade show soon? Perhaps you'll have a booth at a local farmer's market or fair? You should let those who are interested in your business know about it! A quick email to inform your subscribers that you'll be available at the event can get people interested in attending, and even gives the subscriber the opportunity to set up a meeting with you prior to the event. You can also offer your subscribers loyalty programs for being a member of your email campaign such as a 20% off coupon if they attend the event and purchase something from you. Also, like Smartinsights suggests, be sure to include the date and time of the event as well as a very straightforward RSVP.
3. Let them know about your successes
Showing your subscribers some of your past successes is a great way to convince them of the benefits you offer. Case studies are one of the easiest ways to show potential clients that they may want to consider your products and/or services. Smartinsights suggests that you include details such as revenue growth and sales figures to back up the claims made in the email. You'll also want to include information such as how your products or services were used by the client and explain how you can bring that success to them.
4. Send welcome emails
One great welcome email can enthuse a subscriber to continue opening the rest of your marketing emails. A high-quality welcome email can help to turn any casual email subscribers into more committed, avid readers of your campaigns. Entrepreneur claims that the goal is to express the value of your company's product or service as quickly as possible. Some tips from Verticalresponse to create an incredibly effective welcome email include:
- Start with a friendly greeting
- Highlight the perks of being a member of your email campaign
- Consider offering a deal
- Focus on specific products or services while using eye-catching pictures
- Add in social media buttons
5. Send an email promoting your website content
If you create quality content on your website then you'll want to do everything you can to show it off. One great way to peak interest in the content you've created is to inform your subscribers when you've written new content, or, as suggested by Myemma, you can even round up some of your most popular blogs and send them all out in one email to show them what they may have missed out on. These types of emails can both increase the traffic to your site and provide your subscribers with a wealth of information related to your company.
6. Take advantage of the holidays
Holiday emails are an excellent way to engage your customers with something that they're familiar with and to offer any specials related to the products or services you offer. You can also take these types of emails and use them to promote a contest that could integrate with social media outlets as well. For example, you could offer 15% off your products or services to anyone who wears green in your store on St. Paddy's Day. You could then use this promotion to create buzz on Instagram by posting pictures of those who wear green in your store. This is just one example of how you can use the holidays to your advantage, but the possibilities are pretty broad.
7. Ask for feedback
It's important to use email marketing to help boost your company's sales but you can also use your campaign to gain insight into how people feel about your company. You should have an email marketing list which contains the email addresses of all of your previous clients, which will make generating feedback a lot easier. Make sure not to be too pushy, however, as that could turn off some of your clientele, but it's okay to ask for input such as testimonials and Google + reviews every now and then. Be genuine and honest and you should see positive results!
3 Other Ideas You Can Test
1. Promote special deals for those who receive your emails
Lots of companies run these types of emails and with great success! People like to know that they have the opportunity to receive an offer that isn't open to the public and it can often entice them into purchasing. The key with these types of emails is to be straight to the point. Say something like "A special offer just for you! Order from us in the next 24 hours and receive 20% off!" It's quick, simple, and enticing.
2. Set up abandoned cart emails
Studies show that 67.45% of shopping carts are abandoned. That means that over 2/3 of all people who visit your site and almost complete a sale don't go through with it. On the positive side of things, however, who would make a better target audience for an email campaign than those who have come that close to purchasing from you in the past? Shopify suggests you start by reminding them of what was abandoned in their cart, create a sense of urgency for purchasing, and then offer a discount.
3. Give something away
Who doesn't like free stuff? One of the most effective ways to get traffic to your website is to offer something free such as a download or a free template in your email campaign. These types of emails have resulted in some of the highest rates for both opens and clicks for some companies, so it's worth trying it out for yourself.
Now you have our top 7 best email marketing ideas as well as 3 others that you should test out in your own email marketing campaign. If you're looking for a top tier digital marketing company to help you with your email marketing campaign then you've come to the right place! Here at Profitworks we have expertise in SEO Marketing and Email Marketing and we offer other marketing methods as well. Click here to get in contact with us to discuss how we can help increase your revenue today!
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