For your marketing message to be successful and to build a powerful brand, you need to communicate values in your marketing, not just product features or benefits. When you do this you have to be very clear and have a single message. This is the view Steve Jobs had on marketing and advertising. Everyone knows Steve Jobs was the entrepreneur, inventor, and brains behind the rise of Apple, which poised Apple to become one of the most valuable brands and most successful companies in the world. A large part of Apple's success is due to its marketing. Apple as of today (2016) is the 9th largest company in the world measured by revenue at $234 Billion dollars in revenue. Needless to say, Apple's marketing has been successful. In this blog, we review one of his most famous talks on marketing and comment on it.
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