The top marketing channels for the best percentage of high quality leads are trade shows, events, email marketing and referral/advocate marketing. When you look at which methods also have the best return on investment the best methods are referral/advocate marketing, email marketing, events, and search engine optimization. Marketing can be done through a wide range of channels/methods and there are various tactics for each channel that will all yield different results based on many different factors. This article and podcast will provide insights into which marketing channels/methods are on average the best for a business to use. The information in this article is based on Profitworks' experience providing marketing services to our clients, as well as various third-party studies that have been done on the effectiveness of marketing channels.